Strategic Pricing
Calculator

According to Rightmove, the further above market value you launch, the longer it takes to sell and the lower the chance of finding a buyer.

Try a different asking price+6.9% · £695,000
● Auction● Strategic● Caution● High● Severe
+6.9%
above market valueCaution
105 days
Estimated time to find a buyer
40%
Chance of finding a buyer in the window
Overpricing riskModerate risk

This launch price carries some risk. Buyer response is likely to soften, so watch the first 14 days closely.

Likely rescue priceTo re-attract buyers after the property has stalled
£637,000
2.0% below market value
8.3% off your asking price

Rightmove evidence shows reduced listings typically need to drop below market value to look like a deal — buyers who passed the first time only re-engage when the price feels attractive, not just corrected.

Rightmove found sellers are around twice as likely to find a buyer when the asking price does not need changing after launch, with correctly priced homes selling far faster than those reduced later.

This is an educational pricing-risk calculator based on market evidence, not a formal valuation.